Is it romantic, or does it suck?

So, today I get a box from Mr. Urban Daddy and I realize it's Valentines Day and, holy shit, I forgot to send the kids to school with little paper advertisements for movies and television shows that some genius marketing person decided to inscribe with "I love you." Whatever. I open my present thinking it might be a bottle of wine, or maybe another Art is Love kit (Urban Daddy is not too original). And then I find

THIS

What the fuck? Does the man hate me? Or is this another way of saying "I love you"? I called him up, but all he said was "It won't die, honey."

Guess I'm stuck with it. Happy Valentines Day, bitches. I'm toasting to you, right now.